I help SaaS & multifamily proptech companies scale revenue, sharpen their strategies, and build sales engines that last. I’m passionate about building high-performing teams and turning strategy into real results. I lead with clarity, drive revenue with purpose, and help people win along the way.

-Matt Cox

Nice to meet you

I'm Matt Cox, a seasoned sales leadership executive with over two decades of experience specializing in multifamily SaaS solutions. Throughout my career, I've consistently demonstrated the ability to transform complex challenges into strategic advantages, driving meaningful change and measurable results. I have a knack for spotting, attracting, and developing top-tier talent. My leadership style combines empathy, clarity, and strategic insight, fostering high-performing teams and creating lasting organizational success.

Based in Dallas, I enjoy a fulfilling personal life with my wife Lu and our two daughters, Maggie and Eleanor. Our family also includes our wonderful dogs, Carl and Daisy. Early mornings are reserved for long walks with the dogs, often accompanied by insightful podcasts or audiobooks, setting a reflective tone for the day.

Core Expertise

Sales Strategy & Execution

Proven track record in building effective, scalable sales strategies that consistently deliver exceptional results. I focus on crafting actionable plans that align with company stage, product maturity, and revenue goals. Whether building from scratch or refining what exists, I bring the discipline to execute and the flexibility to adapt.

Team Leadership & Development

Deep experience in recruiting, training, and coaching high-performing sales teams using methodologies such as Challenger Sales and MEDDICC. I’ve built cultures of accountability, growth, and collaboration—where reps understand not just how to sell, but how to think. Leadership is a multiplier, and I take that seriously.

Expert in CRM optimization, productivity enhancements, and process improvements. I believe operations should empower sales, not weigh it down. From lead flow and qualification to forecasting and reporting, I ensure that systems are built to support execution at every stage.

Operational Excellence

Data-Driven Decision Making

Skilled in leveraging market analytics and precise forecasting to inform strategic decisions. I rely on metrics to uncover trends, identify gaps, and course-correct. But I also know data doesn’t replace instinct—it sharpens it. My approach blends analytical rigor with on-the-ground experience to move strategy forward with clarity and confidence.

Professional Experience

Vice President | 2024-2025

Doubled company revenue in the first six months by optimizing pipeline efficiency and implementing strategic CRM automation.

Designed scalable sales processes aligning sales, marketing, and operations, significantly improving go-to-market execution.

Chief Revenue Officer | 2022-2024 (exit)

Led strategic product pivot and go-to-market overhaul, doubling company valuation within 14 months, culminating in a successful acquisition.

Secured clear product-market fit, rapidly scaling adoption to over 40,000 units through targeted outbound campaigns.

Vice President of Growth and Sales | 2020-2022

Grew annual recurring revenue (ARR) from $3M to $22M, building and scaling a high-performing sales team from 3 to 15 direct reports.

Introduced Challenger and MEDDICC sales methodologies, optimized CRM and sales processes, and shortened the sales cycle by 400%.

Multiple Leadership Roles | 2004-2020

Transformed underperforming markets to top-ranked national performers, transitioning successfully from traditional to digital revenue streams.

Consistently exceeded revenue targets, achieved #1 national rankings, and drove team excellence through coaching, mentorship, and effective process implementation.

Director of Marketing | 2002-2004

Led sales and marketing strategy for 15,000+ apartment homes across six states, overseeing performance, team execution, and regional growth.

Achieved 100% occupancy portfolio-wide in August 2004, setting a company record and earning both Employee of the Year and Employee of the Month honors.

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Advisor and Strategic Partner

I advise early-stage SaaS and multifamily startups, providing founders with strategic insights crucial for navigating and thriving in the multifamily industry. My advisory roles emphasize collaboration, alignment of character, and mutual learning.

Advisory Expertise Includes:

  • Go-To-Market and Sales Strategy

  • Organizational Design and Sales Operations

  • Multifamily and SaaS Industry Insights

  • Leadership Development and Mentorship

Deep Industry Relationships

  • “Matt embodies a servant leadership approach, balancing revenue goals with genuine care for his team. He has the EQ, hustle, and acumen to build motivated teams.”

    Lauren Bonilla, Chief of Staff, Engrain

  • Matt is a top performing, award wining sales leader! I can't say enough good things about his professionalism, passion and drive to succeed. He is perhaps one of the most talented and dedicated sale professionals I have ever had the privilege to work with.

    - Brad Denham, former SVP Rent

  • Matt cares deeply about his people and was always ready to go the extra mile to ensure his peoples success and well-being. He creates a supportive and collaborative work environment, which not only fosters growth but also brings out the best in everyone.

    - Matt Gambini, Senior Experience Architect, HyLy

  • “Matt consistently delivers strategic clarity and measurable growth. His ability to untangle complex problems and lead through transformation makes him an invaluable asset.”

    – Senior Executive, SaaS Industry

  • “Working with Matt was transformative for our business. His insight and guidance provided a clear roadmap that directly contributed to our success and growth.”

    – Client, SaaS Startup

  • “Matt's ability to quickly diagnose issues and implement effective solutions is remarkable. His collaborative style made working together seamless and highly productive.”

    – Peer Executive, Multifamily PropTech

Insights and Perspectives

  • The sales process that worked at $3M in ARR won’t get you to $30M. I challenge leaders to examine whether their systems, strategy, and team behaviors are still serving their future goals. Sometimes what’s holding a company back isn’t effort or talent—it’s loyalty to an outdated model.

  • If a sales org depends entirely on one or two star reps, it’s not built to last. I focus on building teams and systems that create repeatability, coachability, and scale. That means processes that are clear, metrics that are tracked, and culture that holds.

  • There’s nuance in this space—you can’t copy/paste generic SaaS strategy into multifamily and expect it to stick. I help teams understand how to win trust, navigate long sales cycles, and tailor messaging to resonate with operators, asset managers, and marketers alike.

  • Coaching isn’t optional. It’s not something you do when you have time. It is the job. A great manager knows that the fastest way to improve performance is to develop their people. I believe the best sales leaders view coaching as a daily discipline—one that scales impact beyond what any one person can do alone.

  • I don’t believe in leading from the sidelines. I stay close to the deals—not because I don’t trust the team, but because the best way to support them is to walk into the room with them. When reps know you’re willing to jump on a call, handle objections, or navigate a tough buyer dynamic, they work differently. Confidence rises. Accountability sharpens. And opportunities close. Rolling up my sleeves and getting into the process isn’t a fallback plan—it’s how I lead.

Outside of work

Outside my professional life, I cherish spending quality time with my family. Our daughters, Maggie and Eleanor, actively engage in pursuits such as competitive rock climbing, robotics, cello, and boxing. As a former PGA Golf Pro myself, I had hoped to have another golfer in the family, but these diverse interests keep our home vibrant and inspiring.

I also have a strong passion for home renovation projects, finding satisfaction in planning, executing, and seeing tangible improvements around our home. Cooking is another creative outlet that I deeply enjoy, frequently exploring new recipes and culinary techniques.

Daily routines like morning walks and evening yoga sessions help keep me grounded, focused, and prepared to tackle professional challenges with a fresh perspective.

Hit me up

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